What is Lego® Serious Play®? (LSP)
The Lego® Serious Play ® methodology is an innovative, experiential process designed to enhance innovation and business performance.
It is a facilitated meeting, communication and problem-solving event in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D Lego® model in response to the facilitator´s questions using specially selected Lego® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making.
The Lego® Serious Play ® Method is a technique which improves group problem solving. By utilizing visual, auditory and kinesthetic skills, the Method requires participants to learn and listen, and it provides all participants with a voice. The Method serves as a shared language regardless of culture or position. It is also a method that requires a trained Lego® Serious Play ® facilitator.

Applications
Applications include, but are not limited to:
- Team development
- Innovation of products and services
- Project management
- Brand creation
- Business start-ups
- Coaching and leadership development
- Organizational strategy
- Communication strategy
- Succession planning
- Multiple stakeholder engagements
- Change management
- Creative problem solving
- Group decision making
Participant numbers can run from 3 to 3,000.

Justin is a Certified LSP Facilitator.